Up-to-now activities20: PR in Church Institutions (2)Place: European Centre of Communication and Culture (ECCC)
Dates: 26 February – 10 March 2005
Participants: The course is addressed to people responsible for creating the public image of church institutions, their internal and external communication, contacts with the mass media.
Number of participants: 19 (Belarus, Ukraine, Russia, Armenia, Latvia, Germany, Poland)
Working languages: Russian/English/Polish
Aims of the course: To learn and practise principles and strategies of creating internal and external relations of an institution/organization with different social groups using modern technologies and the mass media;to be prepared for effective communication in crisis situations (crisis management);to develop one’s skills in the sphere of a public appearance and media presence. Course programme:
Basics of Public Relations, Dr Krzysztof BakalarskiPsychology of Public Relations, Andrzej TraczykNegative PR, Prof. Lesław Wojtasik Developing communication strategies, Dr Krzysztof Bakalarski Forms of press conferences, Andrzej TroszyńskiModern technologies in the service of PR, Marek RobakPrinciples of communication, Piotr LignarPublic presentations, Dr Krzysztof BakalarskiPractical aspects of PR, Monika SmoczyńskaPublic Relation in the Church; Cooperation with press, Zbigniew GajewskiCooperation with radio, Magdalena JethonCooperation with TV, Grzegorz KozakCrisis communication, Sebastian TołwińskiChurch in trouble – PR aspects, Monika Przybysz Lecturers, trainers: Polish experts Photo Archive of the Course:
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