Dotychczasowe kursy 20: Public Relations in Church Institutions - second edition Place: European Centre of Communication and Culture (ECCC)
Dates: 26 February – 10 March 2005
Participants: The course is addressed to people responsible for creating the publicimage of church institutions, their internal and externalcommunication, contacts with the mass media.
Number of participants: 19(Belarus, Ukraine, Russia, Armenia, Latvia, Germany, Poland)
Working languages: Russian/English/Polish
Aimsof the course:
- To learn and practiseprinciples and strategies of creating internal and external relationsof an institution/organization with different social groups usingmodern technologies and the mass media;
- to be prepared for effectivecommunication in crisis situations (crisis management);
- to develop one’sskills in the sphere of a public appearance and media presence.
Course programme:
- Basics of Public Relations,Dr Krzysztof Bakalarski
- Psychology of PublicRelations, Andrzej Traczyk
- Negative PR,Prof. Lesław Wojtasik
- Developing communicationstrategies, Dr KrzysztofBakalarski
- Forms of press conferences,Andrzej Troszyński
- Modern technologies inthe service of PR, Marek Robak
- Principles ofcommunication, Piotr Lignar
- Public presentations,Dr Krzysztof Bakalarski
- Practical aspects of PR,Monika Smoczyńska
- Public Relation in theChurch; Cooperation with press,Zbigniew Gajewski
- Cooperation with radio,Magdalena Jethon
- Cooperation with TV,Grzegorz Kozak
- Crisis communication,Sebastian Tołwiński
- Church in trouble– PR aspects,Monika Przybysz
Lecturers, trainers: Polish experts Photo Archive of the Course:
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